The evolution of Google Maps navigation

Google Maps is starting to highlight some landmarks and points of interest to help improve navigation by making instructions more understandable and natural.

Image Credits: TechCrunch
Previously, Google Maps would simply use the street name and distance to notify the driver of upcoming turns. 


Understandably, an instruction such as “Head southwest on Townsend St toward 6th street” is slightly less useful than “Turn right after Burger King.” This new feature makes driving to places you haven’t yet been to far less painful — as if there’s someone there who knows the way to guide you, instead of announcing street names that you couldn’t possibly know.

Highlighting landmarks and locations that would be easy to identify while driving seems to be part of Google’s journey to improve the navigation experience.

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